Perfil do autor

Galat, Areta Ulhana, FAE Centro Universitário, Brasil

  • v. 3, n. 1 (2017) - Ciências Econômicas, Contábeis e Negócios Internacionais
    ANALYSIS OF THE INFLUENCE OF CULTURAL ASPECTS ON INTERNATIONAL MARKETING AND ADVERTISING AND PROPOSAL OF APPROPRIATE ADVERTISING STRATEGIES: A COMPARATIVE STUDY BETWEEN GERMANY AND BRAZIL OF BANK AND BEER COMMERCIALS
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